Two serial entrepreneurs approached us from Silicon Valley with an idea for a website that would allow a user to text in at a live event to get audio from that event sent to them. They were looking for a fresh approach on how to position the product and create a service that would resonate with users.
We believed from the beginning that we should lean Grab It Live into the rapidly growing live music space. We were inspired to help users participate with musicians, clubs, and digital artists in the creation of a unique night, using technology they already own. With Grab It Live, users will be able to press a single button on their mobile phone that activates digital art, gives them access to the music they just heard, and allows them to add their own content to an evolving time capsule from their collective night out.